About The MarkCham
MarkCham is Bangladesh’s first and only independent national marketing alliance built to serve marketers, brand leaders, agencies, educators, students, and the entire marketing ecosystem. In a time when the industry is growing rapidly but often working in silos, MarkCham is here to unite the community, not as another association, but as a dynamic platform for collaboration, co-creation, and industry transformation.
We believe the future of marketing lies not in fragmented efforts but in collective action. That’s why MarkCham brings together every stakeholder in the marketing value chain, from multinational brands to local startups, top agency minds to freelancers, professors to fresh graduates, to build a stronger, smarter, and more inclusive marketing future for Bangladesh.
Despite the existence of several marketing groups and associations, the industry still lacks a unified, all-inclusive, and action-driven platform. Most initiatives are often limited to events, academic forums, or closed networks, leaving out voices from freelancers, agency professionals, rural marketers, and even many brand practitioners.
MarkCham is built differently, by practitioners for practitioners, with the goal to address gaps, unlock opportunities, and enable professionals across all sectors to learn, grow, and lead together.
What Makes Us Different?
- Inclusive Structure: We represent every corner of the industry — brands, agencies, academia, media, and platforms.
- Functional Committees: We are driven by purpose, not just titles. Real work is done through our working bodies.
- Strategic Focus: Our priorities include skills, research, innovation, employability, and ethical growth.
- Independent & Transparent: We are privately led, but publicly inclusive, with governance involving elected and nominated professionals.
- Always On: Our digital-first approach ensures continuous learning, networking, and value generation, beyond just physical events.
Mission
To transform marketing in Bangladesh by uniting professionals, agencies, brands, and educators into one collaborative platform. We focus on driving industry standards, enabling career growth, producing original insights, and promoting ethical, future ready marketing practices.
Vision
To establish Bangladesh as a regional hub of modern, inclusive, and results driven marketing. A platform where talent is nurtured, innovation is shared, and marketing is respected as a key force for national development.
Why MarkCham Matters?
Bangladesh’s marketing ecosystem is evolving rapidly. While individual professionals, academic institutions, and isolated agency networks continue to make progress, there has never been a singular, unified, industry-first platform that brings all voices to the same table.
Why MarkCham? Because no existing body fully connects the dots.
- Existing associations are either too academic, too event-centric, or too exclusive.
- There’s a lack of continuous, structured professional development tailored to real market needs.
- Industry-academia gaps remain unaddressed, leaving students underprepared and professionals under-supported.
- Recognition programs are often limited to elite segments and overlook grassroots contributors.
- Marketing remains fragmented across disciplines- digital, creative, strategic, experiential – without a shared national platform.
MarkCham fills this gap. It is built by marketing professionals, for marketing professionals. It ensures:
- True industry inclusion across agencies, brands, freelancers, students, and educators
- A consistent platform for upskilling, hiring, and content generation
- Recognition and visibility for every segment of the marketing chain
- A single community committed to both today’s practice and tomorrow’s innovation
MarkCham is not here to replicate existing bodies. It exists to unify, elevate, and drive meaningful impact at scale.